The Influence of Online Reviews on Consumers’ Trust among Senior High School Students

Abegail N. Lucero, Blessy Miles G. Wood, Jaysha Mae Marañon, Jissa Mae B. Olivo, Lea R. Malobago, Melanie Jacob, Rielyn Joyce T. Villegas and Kenneth A. Pondang
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Abegail N. Lucero: Carlos P. Garcia Senior High School109 Juan Luna St. Poblacion Davao City, Philippines
Blessy Miles G. Wood: Carlos P. Garcia Senior High School109 Juan Luna St. Poblacion Davao City, Philippines
Jaysha Mae Marañon: Carlos P. Garcia Senior High School109 Juan Luna St. Poblacion Davao City, Philippines
Jissa Mae B. Olivo: Carlos P. Garcia Senior High School109 Juan Luna St. Poblacion Davao City, Philippines
Lea R. Malobago: Carlos P. Garcia Senior High School109 Juan Luna St. Poblacion Davao City, Philippines
Melanie Jacob: Carlos P. Garcia Senior High School109 Juan Luna St. Poblacion Davao City, Philippines
Rielyn Joyce T. Villegas: Carlos P. Garcia Senior High School109 Juan Luna St. Poblacion Davao City, Philippines
Kenneth A. Pondang: Carlos P. Garcia Senior High School109 Juan Luna St. Poblacion Davao City, Philippines

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 2, 1961-1988

Abstract: The credibility of online reviews sites is questioned due to the prevalence of review manipulation, leading to decreased consumers’’ trust and satisfaction. This study aimed to examine the relationship between online reviews, consumer trust, and their influence on purchasing decisions among senior high school students. Using a descriptive-correlational design, data were collected from 300 senior high school students through modified and adapted survey questionnaires. The mean and Pearson’s correlation were used to analyze the data. The results revealed a very high level of reliance on online reviews among students, as well as a very high level of consumer trust in these reviews. Moreover, the analysis showed a strong, significant relationship (r = 0.724, p

Date: 2025
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