The Role of Language in Malaysia’s Halal Food Industry: Trends, Challenges, and Future Directions

Noorrezam Yusop, Massila Kamalrudin, Nor Aiza Moketar and Nuridawati Mustafa
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Noorrezam Yusop: Software Engineering Department, Fakulti Teknologi Maklumat dan Komunikasi, Universiti Teknikal Malaysia Melaka, Durian Tunggal, Malaysia
Massila Kamalrudin: Software Engineering Department, Fakulti Teknologi Maklumat dan Komunikasi, Universiti Teknikal Malaysia Melaka, Durian Tunggal, Malaysia
Nor Aiza Moketar: Software Engineering Department, Fakulti Teknologi Maklumat dan Komunikasi, Universiti Teknikal Malaysia Melaka, Durian Tunggal, Malaysia
Nuridawati Mustafa: Software Engineering Department, Fakulti Teknologi Maklumat dan Komunikasi, Universiti Teknikal Malaysia Melaka, Durian Tunggal, Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 2, 437-445

Abstract: The halal food industry plays a pivotal role in Malaysia’s economy, bolstering its vision of becoming a global halal hub. Strong governmental regulations, sophisticated certification procedures, and the growing demand for halal goods worldwide support this leadership. Language, a cornerstone in this sector, is vital for ensuring effective communication, fostering trust, and bridging cultural and economic divides. From multilingual marketing strategies to the linguistic clarity demanded by emerging technologies like blockchain, the role of language is multifaceted and critical. This study explores the deployment of language within Malaysia’s halal food industry, identifying key challenges such as terminology standardization, multilingual marketing complexities, and linguistic inconsistencies in digital platforms. By analyzing recent literature and industry practices, this paper provides strategic recommendations to enhance linguistic coherence, market inclusivity, and technological adaptability, ultimately strengthening Malaysia’s position as a leader in the global halal economy.

Date: 2025
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