Harnessing Consumer Patriotism for Economic Growth and Sustainable Development

Olusegun Obasun
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Olusegun Obasun: Segunobasun Consult, Nigeria

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 2, 467-484

Abstract: Consumer patriotism, the act of prioritizing locally made products over foreign alternatives, has emerged as a significant tool for driving economic growth and national development. This paper explores how consumer patriotism can catalyze economic transformation, particularly in developing nations like Nigeria. It highlights how such behaviour supports local industries, generates employment, reduces import dependency, and strengthens national identity. By analyzing theoretical frameworks and global examples, this study illustrates how the strategic alignment of consumer behaviour with national economic goals can foster long-term sustainable development.

Date: 2025
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