Behavioral Intentions toward the Adoption of Halal Auditing Mobile Apps in Malaysia

Nur Aaina Athira Hamdan, Zuhra Junaida Mohamad Husny Hamid, Mohd. Iskandar Illyas and Suhana Jamaian
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Nur Aaina Athira Hamdan: Department of Mathematics and Statistics, Universiti Tun Huession Onn Malaysia
Zuhra Junaida Mohamad Husny Hamid: Department of Urban and Regional Planning, Universiti Teknologi Malaysia
Mohd. Iskandar Illyas: Azman Hashim International Business School, Universiti Teknologi Malaysia
Suhana Jamaian: Faculty of Applied Sciences and Technology, Universiti Tun Hussein Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 2, 880-898

Abstract: Obtaining halal certification is essential for companies to establish consumer trust in their products. However, the traditional, manual certification process poses significant challenges for halal auditors due to the extensive time needed to prepare checklists and complete applications. While technological advancements have transformed many industries, the halal sector, particularly the certification process, has seen limited adoption of these innovations. Nevertheless, some auditors are open to using technology to streamline their work. This study investigates the factors influencing the adoption of mobile auditing applications for halal certification using the Unified Theory of Acceptance and Use of Technology (UTAUT) model. The model examines eight factors: performance expectancy, effort expectancy, social influence, facilitating conditions, attitude toward technology, self-efficacy, anxiety, and behavioural intention. The study surveyed 552 users of mobile auditing apps in halal certification processes. Findings indicate that direct factors: performance expectancy, effort expectancy, social influence, facilitating condition and indirect factors: self-efficacy and attitude towards using the technology positively impact the intention to adopt these applications.

Date: 2025
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