Research on Consumer Purchasing Behavior for LG Refrigerators in Bac Tu Liem District, Hanoi

Nguyen Thu Hien
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Nguyen Thu Hien: Faculty of Administration, School of Economics, Hanoi University of Industry

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 3s, 1067-1072

Abstract: The objective of this study is to identify the factors influencing consumers’ intention to purchase LG refrigerators in Bac Tu Liem district, Hanoi. Data was collected from 200 survey samples of individual customers living and working in the Bac Tu Liem district, Hanoi. The proposed research model includes five hypotheses related to consumers’ purchasing intentions for LG refrigerators. The results indicate that the factors influencing these intentions included: Brand (0.319), Price (0.283), Product Features (0.182), respectively. Based on the findings, the author proposed several solutions to enhance the efficiency of LG refrigerator product consumption of people who are living in Bac Tu Liem district, Hanoi.

Date: 2025
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