Navigating Success: The Impact of Website Usability and Content Quality on User Satisfaction in Online Language Learning

Alice Shanthi, Nur Fadhlina Zainal Abedin, Jane Xavierine, Susi Ekalestar and Sheela Paramasivam
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Alice Shanthi: Academy of Language Studies, Universiti Teknologi MARA, Cawangan Seremban, Malaysia, 70300
Nur Fadhlina Zainal Abedin: Faculty of Business and Management, Universiti Teknologi MARA, Cawangan Seremban, Malaysia, 70300
Jane Xavierine: Faculty of Education and Liberal Arts, INTI International University, Nilai, Malaysia
Susi Ekalestar: Faculty of Education and Liberal Arts, INTI International University, Nilai, Malaysia
Sheela Paramasivam: Fakultas Sastra, Universitas Islam Sumatera Utara, Medan, Indonesia, 20217

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 3s, 1605-1614

Abstract: The study focused on MyEC, an online learning platform for college students looking to improve their English language skills. It examined how website navigation and material quality relate to user satisfaction among 54 university students. To collect data, a survey with three sections (navigation, material, and satisfaction) was distributed via Google Forms. The data was analyzed using different statistical methods. The study found that all aspects of the website received positive ratings from users. Furthermore, the analysis revealed that website navigation, material quality, and user satisfaction are all interconnected. The study concluded that a user-friendly navigation system and high-quality materials play a significant role in enhancing user satisfaction. It’s worth noting that the study was limited to a specific group of university students and one online learning platform, so future research could explore if these findings apply to other user groups and platforms. Overall, the study emphasizes the importance of considering user experience in website design and development to boost visitor engagement and satisfaction.

Date: 2025
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