Feasibility Study on the Offering of Bachelor of Science in Business Administration Major in Human Resource Management (BSBA-HRM) Program at Cronasia Foundation College, Inc

Mbm Marites M. Cuyos and John Michael P. Castino, Dm, Lpt
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Mbm Marites M. Cuyos: Mindanao State University, General Santos City
John Michael P. Castino, Dm, Lpt: Mindanao State University, General Santos City

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 3s, 3736-3762

Abstract: This study sought to assess the feasibility of offering Bachelor of Science in Business Administration major in Human Resource Management (BSBA-HRM) Program at Cronasia Foundation College, Inc. This study aims to analyze the market study, technical study, management study, financial study, and socio-economic study. Using an explanatory approach, data were gathered through survey questionnaires, key informant interviews, and documentary analysis involving senior high school learners, teachers, and parents. Based on the findings, the market study indicates a strong and favorable demand for the program among key stakeholders, particularly students and parents. The technical study demonstrates that CFCI is well-positioned to implement the BSBA-HRM program, with a strong foundation in both strategic planning and operational readiness. The management study highlights the importance of planning to address potential risks such as enrollment shortfalls, faculty shortages, and competition. Financially, the program is viable, indicating annual operational costs which is manageable, ensuring a strong return on investment. Overall, this feasibility study concludes that offering the BSBA-HRM program is both viable and timely.

Date: 2025
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