Exploring E-Commerce Landscapes: Types, Computing Techniques, and Market Trends in Malaysia

Saffa Raihan Zainal Abidin, Nor Zalina Ismail, Juhaida Ismail, Mohd Azim Zainal and Khairunnisa Abdul Kadir
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Saffa Raihan Zainal Abidin: College of Computing, Informatics and Mathematics, Universiti Teknologi MARA (UiTM) Cawangan Pahang, Kampus Raub, 27600 Raub, Pahang, Malaysia
Nor Zalina Ismail: College of Computing, Informatics and Mathematics, Universiti Teknologi MARA (UiTM) Cawangan Pahang, Kampus Raub, 27600 Raub, Pahang, Malaysia
Juhaida Ismail: College of Computing, Informatics and Mathematics, Universiti Teknologi MARA (UiTM) Cawangan Pahang, Kampus Raub, 27600 Raub, Pahang, Malaysia
Mohd Azim Zainal: College of Computing, Informatics and Mathematics, Universiti Teknologi MARA (UiTM) Cawangan Pahang, Kampus Raub, 27600 Raub, Pahang, Malaysia
Khairunnisa Abdul Kadir: College of Computing, Informatics and Mathematics, Universiti Teknologi MARA (UiTM) Cawangan Pahang, Kampus Raub, 27600 Raub, Pahang, Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 14, 568-576

Abstract: The rapid evolution of e-commerce is reshaping global business landscapes, particularly within Malaysia’s digital economy. This study examines key aspects of e-commerce, including its classifications, computing techniques, and emerging trends, specifically focusing on the Malaysian market. Adopting a review-based approach, the study analyzes technological advancements such as cloud computing, augmented reality (AR), and mobile commerce (M-commerce), emphasizing their impact on business operations and consumer behavior. Additionally, it explores the role of e-commerce in enhancing business competitiveness, addressing cybersecurity threats, and identifying emerging opportunities in the local market. The findings suggest that e-commerce, driven by technological innovation, offers substantial growth potential for Malaysian businesses. This paper contributes to the existing literature by identifying research gaps and providing actionable insights for policymakers and companies aiming to leverage e-commerce trends. Furthermore, it presents recommendations for future research, particularly in exploring the intersection of artificial intelligence and e-commerce in Malaysia.

Date: 2025
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