Entrepreneurial Orientation and Technology Adoption as Predictors of Sustainable Entrepreneurship Values in Fintech Organizations

Raja Suzana Raja Kasim and Wan Fariza Azima Che Azman
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Raja Suzana Raja Kasim: Faculty of Entrepreneurship and Business, University Malaysia Kelantan, City Campus Pengkalan Chepa, 16100Kota Bharu, Kelantan
Wan Fariza Azima Che Azman: Faculty of Entrepreneurship and Business, University Malaysia Kelantan, City Campus Pengkalan Chepa, 16100Kota Bharu, Kelantan

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 14, 941-949

Abstract: The primary objectives of this paper are to examine if Entrepreneurial Orientation (EO) and technology adoption (TA) can predict Sustainable Entrepreneurship Values (SEV) among Malaysian Fintech organizations. A survey was self-administered to 294 organisations involved in payment, e-wallet, prop-tech, digital bank, blockchain, cryptocurrency, remittance, AI/data, marketplace, crowdfunding, insurtech, wealthtech, Know Your Customer (KYC), and reg-tech services offerings. Partial Least Square Structural Equation Modelling is used to analyze 121 responses. The results show that EO has a positive and significant relationship with SEV. TA, also does moderate the relationship between EO and SEV. This paper contributed to developing the extended Technology Acceptance Model and Resource-Based Theory. The SEV model explains the leadership concern for socio-economy, environment, and values by creating a game changer for Islamic digital transformation that enables micro and small enterprises to access faster socio-economic well-being and financial health.

Date: 2025
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