Community-Driven Corporate Social Responsibility Through Educational Outreach: A Case Study of Open University Malaysia’s Rural Engagement Projects

Raziana Che Aziz, Tuan Fatma Tuan Sulaiman, Ahmad Izanee Awang, Mohd Tajudin Md Ninggal and Norzita Aziz
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Raziana Che Aziz: Open University Malaysia Menara OUM, Block C, Kelana Centre Point, Jalan SS7/19, Kelana Jaya, Pealing Jaya, Selangor Malaysia
Tuan Fatma Tuan Sulaiman: Open University Malaysia Menara OUM, Block C, Kelana Centre Point, Jalan SS7/19, Kelana Jaya, Pealing Jaya, Selangor Malaysia
Ahmad Izanee Awang: Open University Malaysia Menara OUM, Block C, Kelana Centre Point, Jalan SS7/19, Kelana Jaya, Pealing Jaya, Selangor Malaysia
Mohd Tajudin Md Ninggal: Open University Malaysia Menara OUM, Block C, Kelana Centre Point, Jalan SS7/19, Kelana Jaya, Pealing Jaya, Selangor Malaysia
Norzita Aziz: Open University Malaysia Menara OUM, Block C, Kelana Centre Point, Jalan SS7/19, Kelana Jaya, Pealing Jaya, Selangor Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 14, 991-1000

Abstract: This study explores two Corporate Social Responsibility (CSR) projects conducted by Open University Malaysia (OUM): “Learning is Fun†and “Jiwa Komuniti Madani.†Both initiatives target rural and indigenous communities, aiming to promote educational enrichment through engaging learning activities focused on mathematics, science, robotics and English. “Learning is Fun†focused on rural school children, encouraging curiosity and participation through games, group tasks, and charades. “Jiwa Komuniti Madani†extended the outreach to indigenous communities, working collaboratively with schoolteachers and local leaders to foster critical and creative thinking in children using context-sensitive content. Data were collected through structured feedback from students and semi-structured interviews with teachers and community leaders. Using a qualitative case study approach, the findings indicate strong positive responses, a demand for continuity, and evidence of OUM’s potential to contribute to sustainable development through educational outreach. The results highlight how CSR in an Open and Distance Learning (ODL) institution can be meaningfully aligned with broader educational and social goals. The paper concludes with reflections on sustainability, institutional visibility, and strategies to embed CSR within OUM’s long-term planning.

Date: 2025
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