K-Pop Culture and Its Influence on Student Lifestyles: A Socio-Cultural Analysis and Islamic Perspective at UTHM Pagoh

Arwansyah Kirin, Raja Mohd Kadri, Muhammad Hafis Mohd Hussain, Faisal Husen Ismail, Ramdan Baba and Hisam Ahyani
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Arwansyah Kirin: Islamic Studies Department, Centre For General Studies and Co-Curricular, Universiti Tun Hussein Onn Malaysia, Parit Raja, Batu Pahat, Malaysia
Raja Mohd Kadri: Sekolah Tinggi Agama Islam- Pengembangan Ilmu al-Quran, Padang, Indonesia
Muhammad Hafis Mohd Hussain: Academy of Contemporary Islamic Studies, Universiti Teknologi MARA (UiTM) Pahang, Raub, Malaysia
Faisal Husen Ismail: Universiti Sains Malaysia, Pulau Pinang, Malaysia
Ramdan Baba: Persada Electrical & Engineering Work Sdn.Bhd, Kuala Lumpur, Malaysia
Hisam Ahyani: Institut Miftahul Huda al-Azhar, Kota Banjar, Indonesia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 16, 92-104

Abstract: K-Pop is a genre of popular music originating from South Korea that encompasses various cultural elements including music, drama, film, food, and fashion. The influence of K-Pop culture has spread widely to Malaysia and has significantly impacted the lifestyle and behaviour of university students particularly in areas such as language interest, fashion preferences, dietary habits, and excessive spending to support their idols. These changes are evident in students’ beauty standards, dressing styles and food choices.This study aims to identify the influence of K-Pop culture on the lifestyle of students at Universiti Tun Hussein Onn Malaysia (UTHM) in Pagoh. A quantitative research method was employed using descriptive and regression analysis involving a total of 252 UTHM Pagoh students. Data were collected through a questionnaire distributed via Google Forms. The findings reveal that the level of K-Pop cultural influence among students is high, with an overall mean score of 3.80. Regression analysis indicates that K-Pop culture has a significant impact on students’ lifestyle, with a p-value of 0.000 (p

Date: 2025
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