How Can a Traditional Medical Company Maintain Cultural Authenticity While Adapting to Modern Management Guidelines?

Muhamad Azlan bin Md Aris and Nurshahira Ibrahim
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Muhamad Azlan bin Md Aris: Academy of Contemporary Islamic Studies, University Teknologi MARA, Kampus Shah Alam, Malaysia
Nurshahira Ibrahim: Academy of Contemporary Islamic Studies, University Teknologi MARA, Kampus Pahang, Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 2, 1-14

Abstract: This research paper addresses the critical challenge faced by traditional medical companies in maintaining cultural authenticity while adapting to modern management guidelines, a complex issue that impacts the continuity and sustainability of these organizations in a rapidly globalizing world. The primary objective of this study is to identify effective strategies for balancing traditional practices with contemporary business approaches, thereby ensuring the preservation of cultural heritage while fostering growth and innovation in the traditional medicine sector. Employing a qualitative research design, the study combines a comprehensive literature review, in-depth analysis of case studies, and examination of industry trends over the past year to investigate this multifaceted problem. Data collection methods included document analysis and case studies, with content analysis serving as the primary analytical instrument. Key findings highlight the importance of adopting hybrid organizational structures that blend traditional and modern approaches, investing significantly in research and development to scientifically validate traditional practices, engaging with supportive government policies and regulatory frameworks, addressing evolving consumer perceptions and market trends, and integrating emerging technologies such as artificial intelligence (AI), Internet of Things (IoT), and big data analytics. The implications of this study extend beyond the traditional medicine sector, offering valuable insights for other industries grappling with similar challenges of cultural preservation in a rapidly changing global landscape. Recommendations for traditional medical companies include developing clear guidelines for integrating modern management practices while preserving core cultural values, establishing partnerships with academic institutions for research validation, implementing robust quality control measures, and leveraging digital platforms for knowledge dissemination and customer engagement. This research contributes to the ongoing dialogue on the integration of traditional medicine into modern healthcare systems and provides a framework for organizations seeking to navigate the delicate balance between cultural authenticity and contemporary business practices.

Date: 2025
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