Developing the PBSPT Nexus Model: A Provisional Framework for Cultural Tourism in Malaysia’s Traditional Performing Arts

Chamil Arkhasa Nikko Mazlan, Mohd Hassan Abdullah, Nor Shuradi Nor Hashim, Nurulakmal Abdul Wahid, Riyan Hidayatullah, Patrick Johannes David Wijnhamer, Dayang Siti Hazar Awang Hassim and Mohd Nizam Attan
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Chamil Arkhasa Nikko Mazlan: Universiti Pendidikan Sultan Idris, Malaysia Akademi Seni Budaya dan Warisan Kebangsaan, Malaysia
Mohd Hassan Abdullah: Universiti Pendidikan Sultan Idris, Malaysia
Nor Shuradi Nor Hashim: Universiti Pendidikan Sultan Idris, Malaysia
Nurulakmal Abdul Wahid: Universiti Pendidikan Sultan Idris, Malaysia
Riyan Hidayatullah: Universitas Lampung, Indonesia
Patrick Johannes David Wijnhamer: Taskforce Art & Culture, Indonesia Diaspora Network, the Netherlands.
Dayang Siti Hazar Awang Hassim: Universiti Teknologi MARA, Malaysia
Mohd Nizam Attan: Universiti Tun Hussein Onn, Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 2, 3588-3598

Abstract: This study develops a provisional framework for PBSPT (Pelancongan Budaya Berteraskan Seni Persembahan Traditional), or Cultural Tourism Based on Traditional Performing Arts, to explore its potential in cultural preservation and economic growth within Malaysia’s tourism sector. The framework is structured around six key components: resources (Modal), promotion strategies (Promosi), activities and content (Kandungan/Aktiviti), staffing (Staf), management challenges (Cabaran Pengurusan), and recommendations for improvement (Harapan/Cadangan). Data were collected through semi-structured interviews with key stakeholders across four culturally significant Malaysian regions. The findings highlight the need for diversified funding sources, innovative marketing strategies, skilled human resources, and effective management solutions to enhance the sustainability of cultural tourism. By integrating traditional performing arts into tourism development, this provisional PBSPT framework serves as a strategic foundation for future refinement into a comprehensive cultural tourism model, ensuring sustainability, enriched visitor experiences, and the long-term safeguarding of Malaysia’s cultural identity.

Date: 2025
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