Strategic Communication as a Catalyst for Ethical Leadership and Good Governance in Nigeria

Harcourt Whyte Dike
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Harcourt Whyte Dike: Department of Public Relations and Advertising, Rivers State University, Port Harcourt, Nigeria

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 3, 1151-1168

Abstract: This study explores the role of strategic communication as a pivotal tool in fostering ethical leadership and good governance in Nigeria. Amid persistent corruption, mismanagement, and leadership deficits, the study examines how deliberate, well-structured communication strategies can catalyze transparency, accountability, and trust in governance processes. Drawing on theoretical frameworks such as stakeholder and systems theory, the research underscores the importance of aligning communication efforts with ethical principles and governance objectives. A mixed-methods approach was employed, combining qualitative and quantitative data from interviews, surveys, and case studies involving government officials, corporate leaders, and communication professionals in Nigeria. The findings reveal that strategic communication enhances ethical leadership by facilitating stakeholder engagement, promoting value-driven decision-making, and increasing public confidence in institutions. Moreover, the study identifies key communication strategies such as transparency in messaging, crisis management, and participatory dialogue as essential for addressing governance challenges and fostering collaboration between leaders and the public. The research highlights the dual role of strategic communication as a preventive mechanism against unethical practices and a proactive approach to governance reforms. Practical recommendations are offered to policymakers, corporate organizations, and communication practitioners to harness strategic communication in driving ethical leadership and governance. The study concludes that embedding strategic communication in governance frameworks is vital for achieving sustainable development and social equity in Nigeria.

Date: 2025
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