Fostering Learning Motivation: The Effects of AI (Artificial Intelligence) Adoption among Students in Higher Education Institutions

Nik Sarina Nik Md Salleh, Noorazzila Shamsuddin, Norshamsiah Ibrahim, Roseliza Hamid, Sakinah Mat Zin, Nazatul Shahreen Zainal Abidin and Hasrudy Tanjung
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Nik Sarina Nik Md Salleh: Faculty of Business & Management, Universiti Teknologi MARA Cawangan Kelantan, Malaysia,
Noorazzila Shamsuddin: Faculty of Business & Management, Universiti Teknologi MARA Cawangan Kelantan, Malaysia,
Norshamsiah Ibrahim: Faculty of Business & Management, Universiti Teknologi MARA Cawangan Kelantan, Malaysia,
Roseliza Hamid: Faculty of Business & Management, Universiti Teknologi MARA Cawangan Kelantan, Malaysia,
Sakinah Mat Zin: Faculty of Business & Management, Universiti Teknologi MARA Cawangan Kelantan, Malaysia,
Nazatul Shahreen Zainal Abidin: Academy of Language Studies, Universiti Teknologi MARA Cawangan Kelantan, Malaysia,
Hasrudy Tanjung: Universitas Muhammadiyah Sumatera Utara, Indonesia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 3, 2662-2671

Abstract: Research have widely highlighted the benefits of artificial intelligence (AI) in enhancing dynamic education systems. This study explores whether opportunities to use AI, perceived importance of AI, and attitudes towards AI are critical variables in motivating students to learn. A quantitative survey approach was used, using a questionnaire with a sample of 331 UiTM Kelantan Branch students. Of these, 208 students participated in the online survey. The results show that the opportunity to use AI and its perceived importance are relevant to students’ motivation to study at the higher education level. In addition, the findings reveal a significant and strong relationship between students’ attitudes and motivation to incorporate AI into their learning process. However, the need for proper intervention in the use of AI must be considered to ensure that quality education, which prioritises student development, is achieved beyond the mere integration of technology.

Date: 2025
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