The Impact of Agribusiness Sustainability on Productivity and Economic Growth of Rural Dwellers of Ondo State Nigeria

Olaniyan Johnson Olatunde and Cristina Isabel Ibarra-Amenta
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Olaniyan Johnson Olatunde: Unicaf University
Cristina Isabel Ibarra-Amenta: Universidad Autonoma de Sinaloa

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 3, 4860-4870

Abstract: Agribusiness plays key roles in the sustainability of human life. It entails all businesses related to agriculture starting from the stage of input production to the final stage of marketing/ distribution of agricultural output. The formidable roles of agribusiness in transforming lives and its potentials to enhance the productivity of agribusiness practitioners were considered. Agribusiness was considered to be crucial to resuscitate Nigeria’s economic crisis due to set back in income generation via oil and gas. However, agribusiness activities are impaired by many problems among which include: scarcity of funds, poor policies implementation, erratic political system, unfavorable climatic conditions etc. This study focuses mainly on the assessment of the impact of agribusiness sustainability on economic growth of rural areas in Ondo State, challenges militating against agribusiness actors and some of the inventions to ameliorate them. The quantitative data are gathered via questionnaire and analyzed via descriptive statistics. Selection of the participants involved random sampling. The total sample size for the study was 150 respondents. The research finding showed that the economic growth of rural dwellers is significantly influenced by agribusiness activities. The result indicated that sustainable agribusiness has great impact on income generation at the rural communities and has potential to transform their productivity. Interventional measures such as mechanization, favorable agribusiness policies and incentives are recommended to boost agribusiness activities to assist rural dwellers’ productivity. The results of this study may be pertinent in the development of policies and strategic plans for sustainable agribusiness productivity among agribusiness actors.

Date: 2025
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