The Impact of Instagram on Interpersonal Communication Patterns among Young Adults in Klang Valley, Malaysia

Raduan Sharif and Sam Xin Ru
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Raduan Sharif: Faculty of Creative Industries, Department of Mass Communication, Universiti Tunku Abdul Rahman Malaysia
Sam Xin Ru: Faculty of Creative Industries, Department of Mass Communication, Universiti Tunku Abdul Rahman Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 4, 6187-6195

Abstract: This study examines the impact of Instagram on interpersonal communication patterns among young adults aged 18 to 26 in Klang Valley, Malaysia. As social media platforms, particularly Instagram, increasingly influence daily interactions and relationship dynamics, understanding their role in communication is crucial. The research aims to identify the primary reasons young adults engage with Instagram and explore the motivations behind its use for interpersonal communication. Utilizing a quantitative research methodology, the study involved 107 participants who were surveyed through Google Forms. The collected data was analyzed using descriptive statistics to identify key variables such as reasons for Instagram usage and the motivations for using the platform to communicate with friends and peers. The findings reveal that young adults in Klang Valley exhibit a generally positive attitude toward Instagram, recognizing its significant role in shaping their communication practices and fostering relationships. The study highlights how Instagram serves not only as a tool for self-expression and social connection but also as a medium that influences the way interpersonal communication is conducted within the context of modern digital interactions. This research contributes to the understanding of social media’s role in shaping communication habits among young adults, particularly within the framework of Uses and Gratification Theory, which helps explain why users turn to Instagram to satisfy their communication needs.

Date: 2025
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