The Impact of Government Support on Hotel Performance in Southwest Nigeria: The Perspectives of Hotel Guests

Sururat Etuonu Oloso and Shida Irwana Omar
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Sururat Etuonu Oloso: Universiti Sains Malaysia, School of Housing, Building and Planning
Shida Irwana Omar: Lecturer, Universiti Sains Malaysia, School of Housing, Building and Planning

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 4, 119-132

Abstract: Purpose: The impact of government assistance on hotel performance in Southwest Nigeria is investigated in this study. It examines this effect from the viewpoint of hotel visitors, concentrating on elements like funding, the advancement of infrastructure, and governmental regulations. In order to shed light on areas where government assistance would be most advantageous, the study attempts to determine the relationship between these government support characteristics and hotel performance. Methodology Using a sample of 1,900 hotel visitors from 380 hotels in Southwest Nigeria, a survey research design was used. A standardized questionnaire was used to gather the data, and the main indicator of hotel success was guest satisfaction. The study analyzed the data and tested the hypotheses using both descriptive and inferential statistical approaches, such as multiple regression analysis and partial correlation. Findings: The research revealed that hotel performance in Southwest Nigeria is largely influenced by government policies and infrastructure development, while financial support had no statistically significant effect. The relationship between regulatory policies and hotel performance as well as between infrastructural support and hotel performance is somewhat good. Furthermore, there was an evident interactive influence of the government assistance variables on hotel performance, suggesting that these factors collaborate to impact hotel performance in the area. Originality of the Research This study makes a distinctive contribution by investigating how well government assistance affects hotel performance from the viewpoint of Southwest Nigerian hotel visitors. Empirical evidence is presented regarding the correlation between various forms of government support and hotel performance. This underscores the necessity of more deliberate government intervention, specifically in the areas of policy formulation and infrastructure development, to augment the competitiveness and sustainability of the hospitality industry in the area.

Date: 2025
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