Exploring Key Attributes of Effective Crisis Risk Management in Corporate Environments

Tuan Zainun Tuan Mat, Nazirah Aziz, Zarinah Abdul Rasit, Intan Waheedah Othman and Nur Aida Amir
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Tuan Zainun Tuan Mat: Faculty of Accountancy, Universiti Teknologi Mara Puncak Alam
Nazirah Aziz: Faculty of Accountancy, Universiti Teknologi Mara Puncak Alam
Zarinah Abdul Rasit: Faculty of Accountancy, Universiti Teknologi Mara Puncak Alam
Intan Waheedah Othman: Faculty of Accountancy, Universiti Teknologi Mara Puncak Alam
Nur Aida Amir: Faculty of Accountancy, Universiti Teknologi Mara Puncak Alam

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 4, 2918-2930

Abstract: In an era marked by increasing uncertainty and volatility, effective crisis risk management has become crucial for corporate sustainability and resilience. This paper explores the key attributes that contribute to effective crisis risk management within corporate environments. By comprehensively examining theoretical frameworks, real-world case studies, and best practices, this study aims to identify the critical components that enable organizations to anticipate, prepare for, respond to, and recover from crises. The research focuses on key attributes including agility, communication, leadership, and technology integration, providing businesses with a thorough grasp of how to improve their crisis management capabilities. This paper includes an in-depth analysis of the crisis risk management practices during the pre, current and post COVID-19 pandemic phases, with a particular focus on prominent Malaysian companies. These case studies underscore how organizations have effectively navigated crises by leveraging the identified key attributes that include agility, communication, leadership, and technology integration. By examining these diverse scenarios, the study offers valuable insights that businesses can use to fortify their crisis management strategies.

Date: 2025
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