Strategic Corporate Communication: A Tool for Enhancing Organizational Performance in Nigeria

Harcourt Whyte Dike
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Harcourt Whyte Dike: Rivers State University, Port Harcourt

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 4, 3192-3206

Abstract: This study examines the role of strategic corporate communication in enhancing organizational performance in Nigeria, addressing gaps in empirical research within the Nigerian context. The objectives include assessing the impact of corporate communication on organizational effectiveness, stakeholder engagement, crisis management, and corporate reputation. Key research questions explore how strategic communication influences performance metrics and stakeholder trust. Grounded in Systems Theory, the study adopts a mixed-method approach, combining quantitative surveys (n=345) and qualitative interviews to analyze corporate communication practices across multiple sectors. Findings reveal that strategic corporate communication significantly improves organizational effectiveness by enhancing internal information flow, aligning employee performance with corporate goals, and fostering a collaborative work environment. Additionally, transparent communication strengthens stakeholder trust, while proactive crisis communication mitigates reputational risks. Digital communication tools further amplify engagement and brand perception. Based on these insights, the study recommends that organizations should implement structured communication strategies, prioritize transparency to bolster stakeholder trust, develop robust crisis communication plans, and integrate digital and traditional media for reputation management. The research underscores corporate communication as a strategic tool for sustainable organizational success in Nigeria’s dynamic business environment.

Date: 2025
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