The Impact and Future Trends of Augmented Reality on Digital Marketing

Tahani Alsufyani, Basheer Al-haimi, Siti Aminah Binti Ahmed and Malak Alqahtani
Additional contact information
Tahani Alsufyani: Azman Hashim International Business School, University Technology Malaysia, Kuala Lumpur, Malaysia
Basheer Al-haimi: Azman Hashim International Business School, University Technology Malaysia, Kuala Lumpur, Malaysia
Siti Aminah Binti Ahmed: Azman Hashim International Business School, University Technology Malaysia, Kuala Lumpur, Malaysia
Malak Alqahtani: Azman Hashim International Business School, University Technology Malaysia, Kuala Lumpur, Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 4, 4365-4370

Abstract: The influence of Augmented Reality (AR) on digital marketing is multifaceted, significantly impacting customer engagement, behavior, loyalty, and purchasing decisions. This study addresses how AR can be effectively integrated into marketing strategies to optimize these outcomes. A comprehensive analysis of the literature is conducted on the various stimuli, types of augmentation, and results associated with AR, emphasizing the need for diverse approaches in marketing. The method involves a detailed review of existing literature to explore AR’s potential to enhance user engagement, transform influencer marketing, and predict future advertising trends. Additionally, the study investigates how AR enables companies to devise streamlined, environmentally friendly solutions. This dynamic field continually evolves with technological advancements, necessitating ongoing research to uncover new developments. This paper provides a thorough examination of the current impact and role of AR in digital marketing, delves into its limitations, and offers insights into future trends and developments. The structure includes an overview of AR, its specific applications in digital marketing, an exploration of its limitations, and a discussion of future trends within the digital marketing landscape.

Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.rsisinternational.org/journals/ijriss/ ... ssue-4/4365-4370.pdf (application/pdf)
https://rsisinternational.org/journals/ijriss/arti ... n-digital-marketing/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:9:y:2025:issue-4:p:4365-4370

Access Statistics for this article

International Journal of Research and Innovation in Social Science is currently edited by Dr. Nidhi Malhan

More articles in International Journal of Research and Innovation in Social Science from International Journal of Research and Innovation in Social Science (IJRISS)
Bibliographic data for series maintained by Dr. Pawan Verma ().