Transforming Malaysian Outsource Animation Studios into Youtube Content Creators

Hameed Ahmad Zafrullah and Syarul Azlina Sikandar
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Hameed Ahmad Zafrullah: Department of Liberal Arts, College of Creative Arts, Universiti Teknologi MARA, Selangor
Syarul Azlina Sikandar: Department of Liberal Arts, College of Creative Arts, Universiti Teknologi MARA, Selangor

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 4, 893-898

Abstract: This research focuses on the problem sectors of Malaysian outsource animation studios and the possible shift to becoming YouTube channels. It also concerns issues such as work culture, competition, and sustainability. These challenges are analyzed by using thematic analysis in the research to also evaluate YouTube as a modern business environment. Analyzing the system limitations of the traditional outsourcing model, and the animation studios’ ability to monetize their IP to achieve financial autonomy, this research offers a basis for investigating YouTube as a platform for creating content. The evidence presented here demonstrates that creating content to be hosted on YouTube decreases current problems, fosters new idea generation, and places these studios on the trajectory toward increased exportability, continual innovation, and increased creative freedom.

Date: 2025
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