Determinants of Tourists’ Cultural Destination Loyalty in Sri Lanka

Y.M.W.G.P.K. Udurawana
Additional contact information
Y.M.W.G.P.K. Udurawana: Senior Lecturer, Department of Business Management, Faculty of Management Studies, Rajarata University of Sri Lanka.

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 5, 1158-1161

Abstract: World tourists have increasing concerns about cultural and spiritual tourism. The tourism industry in Sri Lanka is booming after the COVID pandemic and the severe economic crisis (2020-2022) by promoting Sri Lankan cultural heritage, beautiful beaches, diverse nature, wildlife, and thrilling eco-tourism. Although cultural heritage is the primary promotional tool for Sri Lanka’s tourism, the number of tourist attractions, retention in cultural areas, and tourists’ return visits to these areas are not meeting the expectations of the Sri Lanka tourism promotion authorities. Therefore, this study identifies destination image and tourist satisfaction as the main determinants of tourists’ destination loyalty based on the literature and explores these determinants’ positive and significant effect on tourists’ cultural destination loyalty in Sri Lanka through a conveniently selected tourist sample. The findings of the study provide recommendations for tourism stakeholders in Sri Lanka based on these results.

Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.rsisinternational.org/journals/ijriss/ ... ssue-5/1158-1161.pdf (application/pdf)
https://rsisinternational.org/journals/ijriss/arti ... oyalty-in-sri-lanka/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:9:y:2025:issue-5:p:1158-1161

Access Statistics for this article

International Journal of Research and Innovation in Social Science is currently edited by Dr. Nidhi Malhan

More articles in International Journal of Research and Innovation in Social Science from International Journal of Research and Innovation in Social Science (IJRISS)
Bibliographic data for series maintained by Dr. Pawan Verma ().