Exploring the Relationship Between Sustainability, Guest Experience, and Tourism Recovery in Hospitality Industry

Eloisa A. Corpuz, Keith Andy L. Atutubo, John Benedict D. Benedicto and Glen Roman Cator
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Eloisa A. Corpuz: Department of Hospitality and Tourism Management, Bulacan State University Sarmiento Campus, City of Sanjose Del Monte Bulacan 3023
Keith Andy L. Atutubo: Department of Hospitality and Tourism Management, Bulacan State University Sarmiento Campus, City of Sanjose Del Monte Bulacan 3023
John Benedict D. Benedicto: Department of Hospitality and Tourism Management, Bulacan State University Sarmiento Campus, City of Sanjose Del Monte Bulacan 3023
Glen Roman Cator: Department of Hospitality and Tourism Management, Bulacan State University Sarmiento Campus, City of Sanjose Del Monte Bulacan 3023

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 5, 1674-1681

Abstract: This study investigates the relationship between sustainability practices, guest experience, and tourism recovery in the hospitality industry of San Jose Del Monte, Bulacan, Philippines. The primary objective is to explore how sustainable operations influence guest satisfaction and contribute to the sector’s resilience and recovery in the post-pandemic context. A mixed-method research design was employed to provide a comprehensive analysis. The quantitative component utilized structured questionnaires distributed through printed copies, Google Forms, and social media, targeting stakeholders such as hotel guests, business owners, and procurement managers. Slovin’s formula was applied to determine a statistically relevant sample size, ensuring a 95% confidence level and a ±5% margin of error. The qualitative component involved thematic analysis of stakeholder perspectives to gain deeper insights into motivations and challenges surrounding sustainability. The study’s main findings reveal that integrating sustainable practices—such as eco-friendly operations, energy efficiency, and waste reduction—positively impacts guest satisfaction and loyalty. Moreover, these practices enhance business reputation and contribute significantly to long-term recovery and resilience. Technology adoption and supportive government policies emerged as critical enablers of sustainable transformation within the industry. The analysis also highlights the importance of guest-centric strategies, emphasizing that positive guest experiences and environmentally responsible practices go hand-in-hand. The research underscores the vital role of sustainability in driving recovery and competitiveness in the hospitality sector. Businesses that embed sustainability into their operations not only minimize environmental impact but also improve service quality, customer satisfaction, and operational efficiency. The study offers practical insights for industry stakeholders and policymakers, advocating for a balanced approach that aligns economic goals with environmental and social responsibility. Embracing sustainable practices and prioritizing guest experience will be crucial in ensuring the continued growth and resilience of the hospitality industry in a post-pandemic world.

Date: 2025
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