Exploring the Impact of Social Networks and Community Engagement on the National Building in South Sudan

Atem Madut Yaak Kur, Kadian Wanyonyi Wanyama and Ring Longar Gum Majok
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Atem Madut Yaak Kur: School of Business and Management, University of Juba, South Sudan
Kadian Wanyonyi Wanyama: School of Business and Management, University of Juba, South Sudan
Ring Longar Gum Majok: School of Business and Management, University of Juba, South Sudan

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 5, 2011-2026

Abstract: This study explores the impact of social networks and community engagement on national building in South Sudan, a nation characterized by significant youth demographics and socio-economic challenges. The research is justified by the urgent need to understand how empowering the youth through digital engagement can support the nation’s development objectives, particularly in the context of prolonged conflict and instability. Guided by Social Learning Theory, Civic Engagement Theory, and Network Theory, the study employs a mixed-methods methodology encompassing descriptive and explanatory designs. Data was collected through surveys and interviews with 140 respondents, primarily youth and government officials, from the National Ministry of Youths and Sports. The findings revealed a significant positive correlation (r = 0.76) between social networks, community engagement, and national building, indicating that increased online and offline civic participation bolsters national identity and development initiatives. Key results show that 70% of participants reported social networks enhance their engagement in community activities, contributing to a collective sense of belonging and shared responsibility. The qualitative data underscores that while social networks can catalyze positive initiatives, issues related to misinformation and digital divide pose challenges to effective engagement. The conclusions emphasize that fostering digital literacy and encouraging civic participation through social media can be instrumental for national progress. Recommendations for policymakers include developing programs to enhance digital skills among youth, promoting partnerships between civic organizations and social media platforms, and establishing monitoring systems for community engagement practices. The study advocates for the Ministry of Youths and Sports to leverage social networks for effective communication and mobilization, thereby reinforcing their role in national building. Future research is encouraged to examine the long-term sustainability of online engagement and its effects on community resilience and national identity over time.

Date: 2025
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