Extended Theory of Planned Behaviour and Agropreneurial Intention Among Youth

Mohd Nur Fikri Waktu Saptu and Sylvia Nabila Azwa Ambad
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Mohd Nur Fikri Waktu Saptu: Faculty of Business and Management, University Technology MARA, Cawangan Sabah, 88997 Kampus Kota Kinabalu, Sabah, Malaysia
Sylvia Nabila Azwa Ambad: Faculty of Business and Management, University Technology MARA, Cawangan Sabah, 88997 Kampus Kota Kinabalu, Sabah, Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 5, 2644-2653

Abstract: This research aims to examine the effect of the dimensions of the extended Theory of Planned Behavior (attitude, perceived behavioral control (PBC), subjective norms (SN), and the perceived availability of government support) on agropreneurship intentions among 382 youth in Sabah, as well as the moderating effects of educational level and gender. The results of the PLS-SEM analysis reveal that attitude towards agropreneurship has the strongest predictor for agropreneurship intention. Additionally, PBC was found to have a positive effect on agropreneurship intention, while subjective norms did not significantly influence youths’ intentions. Regarding moderating effects, the study found that gender did not moderate the relationship between the elements of the Theory of Planned Behavior and agropreneurship intention. However, gender moderated the relationship between the perceived availability of government support and agropreneurship intention. Furthermore, educational level was found to moderate the relationship between attitude towards agropreneurship, subjective norms, and agropreneurship intention. The study also indicates that educational level did not moderate the relationship between PBC, perceived availability of government support, and agropreneurship intention. These findings contribute to the existing body of knowledge and offer valuable insights for policymakers and government agencies in formulating policies and programs to encourage youth participation in agropreneurship. Moreover, this study supports Sabah’s goal of becoming an agricultural hub within the country.

Date: 2025
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