The Genetic Imprint of Business Organizations and its Implications for Strategic Awareness an Exploratory Study of Iraqi Zain Telecommunications Company

Dr. Ayad Khalid Mahdi and Omar Khazaal Khudhair
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Dr. Ayad Khalid Mahdi: College of Administration and Economics Al-Iraqia University
Omar Khazaal Khudhair: College of Administration and Economics Al-Iraqia University

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 5, 3105-3117

Abstract: This study aims to investigate the role of the genetic imprint of business organizations—represented by its core dimensions “organizational structure†, “decision-making†, “information flow†, “and incentives†to shaping strategic awareness which encompasses the organization’s understanding of its vision and mission, strategic objectives, internal environment, and external environment. Through conducted the data from 77 as responded (branch managers, department heads, unit supervisors, and their assistants) from Iraqi telecommunications companies at Zain Telecommunications Company. The study findings, a significant correlation between the genetic imprint of the organization and strategic awareness. This indicates that the company under study demonstrates an understanding of how the genetic attributes of the organization contribute to enhancing strategic awareness, which in turn supports organizational distinction.

Date: 2025
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