The Influence of Customer Experience on Satisfaction and Loyalty among Young Adults in Themed Restaurants: An Empirical Approach Using Structural Equation Modeling

Maroua Akrimi
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Maroua Akrimi: Researcher. at Université de Montplaisir Tunis, Private University

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 5, 5609-5617

Abstract: This article explores the impact of customer experience on satisfaction and loyalty among young adults in the specific context of themed restaurants. Drawing on an in-depth literature review, the study employs well-established theoretical frameworks to examine the role of emotions and cognitive evaluation in the loyalty-building process. A quantitative survey conducted with a targeted sample of young adults uses validated measurement scales and advanced statistical analyses, including structural equation modeling via AMOS. The results confirm significant relationships between the components of customer experience and behavioral intentions, thereby offering theoretical contributions to research in experiential marketing and practical implications for restaurant operators seeking to build loyalty among a young, digitally engaged clientele.

Date: 2025
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