Enhance Ecological Behavior through an Online Environmental Platform and Social Responsability

Habiba Ben Ameur and Kaouther Saied Ben Rached
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Habiba Ben Ameur: Doctor, Faculty of Economics and Management of Tunis University of Tunis El Manar Research laboratory: Business & Marketing Research (ERMA) University campus, B.P248 El Manar II, Tunis.
Kaouther Saied Ben Rached: University Professor, Faculty of Economics and Management of Tunis University of Tunis El El Manar Research laboratory: Business & Marketing Research (ERMA) University campus, B.P248 El Manar II, Tunis.

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 6, 3653-3660

Abstract: This article highlights the crucial role of online environmental platforms in promoting consumers’ green behaviors, while emphasizing the importance of environmental responsibility. Using a multidisciplinary approach that integrates elements of sociology, behavioral economics, and environmental studies, the research indicate that these platforms can act as catalysts to encourage sustainable behaviors. An exploratory survey conducted among eight users of these platforms reveals that consulting these communication tools is essential to support environmental responsibility and foster informed decisions. The results indicate that online platforms not only provide information but also play an active role in changing consumer behaviors, thus linking individual actions to collective practices in terms of sustainability, while taking into account social and technological influences.

Date: 2025
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