Strategic Innovations in Halal Frozen Food Supply Chains: Enhancing Compliance, Sustainability, and Global Market Competitiveness

Ariff Azly Muhamed, Habiel Zakariah, Mazuin Mat Halif, Nur Najjah Abd Rahim and Mohd Zamri Abu Bakar
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Ariff Azly Muhamed: Faculty of Business and Management, University Technology MARA, Puncak Alam, Selangor
Habiel Zakariah: Faculty of Business and Management, University Technology MARA, Puncak Alam, Selangor
Mazuin Mat Halif: Faculty of Business and Management, University Technology MARA, Puncak Alam, Selangor
Nur Najjah Abd Rahim: Faculty of Business and Management, University Technology MARA, Puncak Alam, Selangor
Mohd Zamri Abu Bakar: Faculty of Business and Management, University Technology MARA, Puncak Alam, Selangor

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 6, 4290-4294

Abstract: The global Halal frozen food industry is expanding rapidly, driven by rising demand from both Muslim and non-Muslim consumers who value ethical and hygienic food standards. This study examines the strategic challenges and opportunities within Halal frozen food supply chains, focusing on compliance, sustainability, and global market access. Key issues include high certification costs, fragmented international standards, and supply chain vulnerabilities. The paper proposes strategic innovations such as adopting blockchain for traceability, enhancing sustainability practices, and forming international partnerships to meet diverse regulatory requirements. Emphasis is placed on integrating technology and transparency to build consumer trust and operational efficiency. The findings highlight the importance of moving beyond basic compliance toward holistic, innovation-driven strategies that align with global food trends. This research offers practical insights for Halal food producers, policymakers, and stakeholders seeking to strengthen competitiveness and integrity in the evolving global Halal market.

Date: 2025
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