“The Impact of Tiktok Usage on the Self-Esteem of Elementary School Students in Carmen Bohol: A Quantitative Analysisâ€

Armie A. Macaambac, Mary Knoll V. Cajote, Jhona Mae C. Paran, Adelaine A. Mapute, Flordemae M. Baslot and Mary Chris Lamban
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Armie A. Macaambac: College of Teacher Education, Elementary Department, Bohol Island State University- Bilar Campus, Zamora, Bilar 6317 Bohol Philippines
Mary Knoll V. Cajote: College of Teacher Education, Elementary Department, Bohol Island State University- Bilar Campus, Zamora, Bilar 6317 Bohol Philippines
Jhona Mae C. Paran: College of Teacher Education, Elementary Department, Bohol Island State University- Bilar Campus, Zamora, Bilar 6317 Bohol Philippines
Adelaine A. Mapute: College of Teacher Education, Elementary Department, Bohol Island State University- Bilar Campus, Zamora, Bilar 6317 Bohol Philippines
Flordemae M. Baslot: College of Teacher Education, Elementary Department, Bohol Island State University- Bilar Campus, Zamora, Bilar 6317 Bohol Philippines
Mary Chris Lamban: College of Teacher Education, Elementary Department, Bohol Island State University- Bilar Campus, Zamora, Bilar 6317 Bohol Philippines

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 6, 5012-5023

Abstract: The study investigates the multidimensional impact of TikTok usage on the self-esteem of Grade 6 pupils in the Carmen District, comprising a sample of 147 respondents aged 11-12. Employing a descriptive-correlational research design, data was gathered through structured surveys that assessed both TikTok engagement and self-esteem levels. The statistical analyses employed include mode, multiple regression, and Pearson’s chi-square, ensuring alignment with the research objectives and appropriateness for the data types. Findings indicate that TikTok is predominantly utilized by pupils for entertainment, educational purposes, and social trend engagement, with quantitative results revealing that 147 students of Carmen, Bohol. Notably, frequent engagement with TikTok content is associated with higher self-esteem scores among pupils; however, it is essential to emphasize the correlational nature of this relationship, which does not imply causation. In conclusion, while TikTok serves as a significant medium for entertainment and social interaction, it necessitates a critical examination of potential adverse effects on youth. Recommendations for responsible usage are posited for educators, parents, and curriculum developers, advocating for a balanced integration of social media literacy within educational frameworks.

Date: 2025
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