Exploring the Moderating Role of Average Length of Stay in the Relationship Between International Tourist Arrival and Tourism Revenue: Evidence from 2000 to 2024 in Cambodia

Chumneanh Lork, Piseth Holl, Samean Phon and Chanbopheak Nguon
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Chumneanh Lork: University of Economics and Finance, Phnom Penh, Cambodia
Piseth Holl: University of Economics and Finance, Phnom Penh, Cambodia
Samean Phon: University of Economics and Finance, Phnom Penh, Cambodia
Chanbopheak Nguon: Western University, Kompong Cham, Cambodia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 7, 3775-3785

Abstract: This study explores the moderating role of average length of stay (ALS) in the relationship between international tourist arrivals and tourism revenue in Cambodia, using annual data from 2000 to 2024. The research addresses four key hypotheses through correlation and multiple regression analyses. Findings provide strong support for H1, confirming a highly significant and positive relationship between international arrivals and tourism revenue (R² = 0.966, p

Date: 2025
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