Empowering Future Generations through Critical Media Education

Martin Kurgat
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Martin Kurgat: Dept. of Publishing, Journalism and Communication Studies School of Information Sciences-Moi University.

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 8, 2172-2183

Abstract: This article explores the transformative potential of critical media education in preparing future generations to navigate an increasingly complex and digitalized media environment. As digital communication technologies continue to evolve, the ability to critically assess, interpret, and respond to media messages has become essential—not only for personal empowerment but also for active, informed citizenship. The paper repositions media literacy as a dynamic, future- facing discipline that transcends traditional formats, encompassing digital, social, and interactive media. By tracing the development of critical media education and its expanding role in both formal and informal learning contexts, the article highlights how these skills are foundational to building media-resilient youth. Emphasizing critical thinking, ethical engagement, and participatory culture, the paper outlines practical strategies for embedding media literacy into educational frameworks. Ultimately, it argues that equipping young people with robust media competencies is vital to fostering sustainable, democratic societies in the 21st century.

Date: 2025
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