Forms and Benefits of Online Reservation Systems: Empirical Evidence from a Census of Star-Rated Hotels in Accra

Peace Ankor, Ntow-Gyan Kwame, Jane Dery, Edwina Asamoah and Laura Lardi Issaka
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Peace Ankor: Department of Hospitality and Tourism, Sunyani Technical University, Ghana
Ntow-Gyan Kwame: Department of Hospitality and Tourism, Sunyani Technical University, Ghana
Jane Dery: Department of Hospitality and Tourism, Sunyani Technical University, Ghana
Edwina Asamoah: Department of Hospitality and Tourism, Sunyani Technical University, Ghana
Laura Lardi Issaka: Department of Hospitality and Tourism, Sunyani Technical University, Ghana

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 8, 368-384

Abstract: Purpose: This study was conducted to explore the forms and benefits of online reservation systems among star-rated hotels in Accra Metropolis, Ghana. Methodology: A cross-sectional design and questionnaire were used to gather data from 183 reservation/front office managers of the star-rated hotels through a census. Descriptive statistics such as means, standard deviations, frequencies, percentages, and the Chi-square test were employed. Findings: OTAs (45.1%) and hotel-owned websites (44.8%) were the dominant ORS platforms, while GDS accounted for 10.1%. Major benefits included quick payment processing (M = 3.785, SD = 0.44), maximized reservations (M = 3.639, SD = 0.55), and 24/7 accessibility (M = 3.634, SD = 0.50). Chi-square analysis revealed significant associations between ORS types and benefits such as instant payment, wider coverage, and operational efficiency (p

Date: 2025
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