Equipping Students with Digital Entrepreneurial Skills for Job Creation through the Integrating of Artificial Intelligence Teaching Models in Business Education

Mary U. Okonkwo, Fidelis U. Amahi and Kate Nkemjurum C. Nwaiwu
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Mary U. Okonkwo: Department of VTE, Bus. Edu-Accounting Unit, University of Delta, Agbor
Fidelis U. Amahi: Department of VTE, Bus. Edu-Accounting Unit, University of Delta, Agbor
Kate Nkemjurum C. Nwaiwu: Department of OTM, Fed. Poly Ngodo Isuochi, Abia State

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 8, 4621-4630

Abstract: The rapid breakthroughs of AI are revolutionizing education, particularly in business education, by reshaping teaching methodologies and improving the development of digital entrepreneurial skills and career opportunities. This study examined the integration of AI teaching models by business educators for enhancing students’ acquisition of digital entrepreneurial skills for job creation in South-East Nigeria. Two research questions and two null hypotheses guided the study. The study adopted survey research design, and 262 business educators from public tertiary institutions offering business education programme in South-East region was studied without sampling. A-22 item structured questionnaire was used to collect data for the study. Face and content validation of the instrument was determined using three experts in the field of business education and computer science. The reliability of the instrument was established using trial testing method and data collected were calculated using Cronbach alpha formula which yielded correlation coefficients of 0.86 and 0.88 for clusters B1 and B2 respectively with an overall coefficient value of 0.87 obtained. The researcher with the help of three research assistants administered the questionnaire, mean, standard deviation and t-test were used for data analysis. Findings revealed that business educators in South-East Nigeria do not adequately integrate Generative AI and Collaborative AI teaching models in their instructional practices for enhancing students' acquisition of digital entrepreneurial skills for job creation, Gender was not a significant factor in the ratings of business educators on integration of Generative AI and Collaborative AI teaching models. Based on the findings of the study, the researcher concluded that there is a significant gap in the integration of AI teaching models by business educators in instructional practices for which hinder students' preparedness for digital entrepreneurship and job creation. It was recommended that Heads of Departments of Business education programme in public tertiary institutions in South-East, Nigeria should organize regular training workshops and capacity-building programmes to equip business educators with the necessary skills and knowledge for integrating Generative AI and Collaborative AI teaching models in business education. This will enhance their ability to effectively teach digital entrepreneurial skills.

Date: 2025
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