Post-Pandemic Resilience of Retort-Based SMEs: A Literature-Based Analysis of Business Model Adaptation

Shafiee Md Tarmudi, Ros Hasri Ahmad, Muhamad Ismail Pahmi and Rahmawati Mohd Yusoff
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Shafiee Md Tarmudi: Faculty of Business and Management, University Technology Mara (UiTM), Cawangan Johor, Kampus Segamat, 85000 Segamat, Johor, Malaysia.
Ros Hasri Ahmad: Faculty of Business and Management, University Technology Mara (UiTM), Cawangan Johor, Kampus Segamat, 85000 Segamat, Johor, Malaysia.
Muhamad Ismail Pahmi: Faculty of Business and Management, University Technology Mara (UiTM), Cawangan Johor, Kampus Segamat, 85000 Segamat, Johor, Malaysia.
Rahmawati Mohd Yusoff: Faculty of Business and Management, University Technology Mara (UiTM), Cawangan Johor, Kampus Segamat, 85000 Segamat, Johor, Malaysia.

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 9, 255-261

Abstract: The COVID-19 pandemic exposed vulnerabilities across small and medium-sized enterprises (SMEs), particularly in the food processing sector. Disruptions in supply chains, labour shortages, and shifting consumer demands threatened operational continuity. Retort-based SMEs, specialising in shelf-stable food production, hold a unique position in post-pandemic resilience due to their role in food security and consumer convenience. This article analyses how business models in retort-based SMEs adapted to challenges and opportunities post-pandemic. By synthesising existing research on business model resilience, food SMEs, and crisis adaptation, the study identifies five major themes: supply chain reconfiguration, digitalisation, product innovation, sustainability practices, and workforce adaptation. Findings suggest resilient SMEs demonstrate adaptive capabilities through diversification of distribution channels, integration of e-commerce, agile production strategies, and adoption of green practices. A conceptual framework is proposed, linking business model adaptation with long-term resilience strategies in retort SMEs. The study highlights research gaps and the need for sector-specific frameworks to guide SMEs toward sustainable growth.

Date: 2025
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