Cognitive rationality and sustainable decision based on Maslow`s theorem: Acase study in Slovakia

Jana Majerova ()
Additional contact information
Jana Majerova: AMBIS University, Department of Economics and Management, Prague, Czech Republic

Cognitive Sustainability, 2022, vol. 1, issue 1, 29-33

Abstract: Nowadays, the social pressure on the producers of passenger cars in the scope of their pro-environmental innovativeness is accelerating. However, the market does not accept the shift from traditional fuel technologies,and thus, a significant consumption schismhas been created. One of the possible reasons forsuch a situation is a structured analysis of the principles of needs.Motivations of consumers in this aspect, where the phenomenon of car brand is alsosignificant.However, stating the general functional mechanisms and patterns is not enough in this respect, butthe structure of consumer characteristics relevant for these mechanisms and patterns would be usefulto explore. Thus, this article analyses the possible marketing tools from themarketing management side. The hypothesis is that the individual passenger car influences more levels of the Maslow pyramid. Therefore, changes are harder to be reached. Some preliminary car usage data has been collected in Slovakia by surveying to investigate the socio-economic dependence of car usage. These data have been evaluated via descriptive statistics. The results serve as a platform for further research. It has been found that socio-economic characteristicscould significantly influence Maslow'stheorem.Thus, contemporary knowledge about the influence of psychographic characteristics should be revised in favorof this new knowledge.

Keywords: Maslow's theorem; consumer characteristics; consumer behaviour; green marketing; car usage (search for similar items in EconPapers)
JEL-codes: D12 (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
https://cogsust.com/index.php/real/issue/view/1/1 (application/pdf)
-

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bcy:issued:cognitivesustainability:v:1:y:2022:i:1:p:29-33

Ordering information: This journal article can be ordered from
https://www.CogSust.com/

DOI: 10.55343/CogSust.8

Access Statistics for this article

Cognitive Sustainability is currently edited by Maria SZALMANE CSETE

More articles in Cognitive Sustainability from Cognitive Sustainability Ltd.
Bibliographic data for series maintained by Maria SZALMANE CSETE ().