Evaluation of Credit Card Platforms Using Intuitionistic Fuzzy TOPSIS Method

Bahadır Yıldırım

Journal of BRSA Banking and Financial Markets, 2019, vol. 13, issue 1, 37-58

Abstract: The increasing penetration and competition in the credit card market in Turkey has gained importance to efficiency. The long-term return back on investments has led banks to cooperate. As a result of the inter-bank cooperation, credit card brands have become platforms shared by multiple banks. In this study, 7 credit card platforms operating in Turkey were evaluated using the Intuitionistic Fuzzy TOPSIS method and ranked with a scoring based on expert opinion according to determined criteria. The results of the analysis were compared with the current market shares of credit card brands and the findings were consistent.

Keywords: Intuitionistic Fuzzy; TOPSIS; Intuitionistic Fuzzy TOPSIS; Credit Card (search for similar items in EconPapers)
JEL-codes: C44 C61 C63 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:bdd:journl:v:13:y:2019:i:1:p:37-58

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