A Study to Determine the Impact of Perception of Promotion Practices in Banks on Organizational Commitment

Ufuk Unlu

Journal of BRSA Banking and Financial Markets, 2019, vol. 13, issue 2, 161-184

Abstract: Loyalty and promotion, which are among the most important elements of the organization, are constantly interacting within the scope of the loyalty of the employees who are in compliance with the cultural values established in the organization over time and supporting this situation with the opportunities for promotion. In this respect, the impact of promotion practices on organizational commitment can be said to have an important place in the formation of organizational success or failure. From this point on, the purpose of our study is to measure the impact of employee perceptions of promotion practices on organizational commitment. The sample of our research carried out with this aim consists of 207 personnel of a private bank operating in the banking sector. In order to measure participants’ organizational commitment levels, the organizational commitment scale developed by Allen and Meyer and the promotion scale included in Yurteri’s academic study on the effects of activities for promotion management and development were preferred. As a result of regression analysis, it was observed that there was a significant relationship between perception of promotion practices and emotional commitment, continuation commitment and normative commitment. It is considered that this research will benefit organizations that want to have highly committed, efficient and effective employees and who desire to create promotion policies in this direction, as well as researchers working in this field.

Keywords: Banking; Promotion; Organizational Commitment; Regression Analysis (search for similar items in EconPapers)
JEL-codes: C10 G21 M51 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:bdd:journl:v:13:y:2019:i:2:p:161-184

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