 INFLUENCE OF ENVIRONMENTAL FACTORS ON SUCCESS OF ENTREPRENEURS IN THE TRADE SUB-SECTOR IN KENYAMercy Gathigia Karogo (), Prof. Andrew Nyaboga (), Prof. Mwita Marwa () and Prof. Muruku Waiguchu () European Journal of Business and Strategic Management, 2017, vol. 2, issue 9, 1 - 28 Abstract: Purpose: The purpose of this research was to assess environmental factors on entrepreneur success in Kenya. Methodology: The study applied a descriptive research design. The researcher used both structured questionnaire that was designed for the entrepreneurs and interview schedules that were designed for SME managers/owners. The analysis of data was done using the Statistical Package for Social Sciences (SPSS version 23.0) computer software. Results: The key findings indicate that there was a significant positive relationship between environmental factors and entrepreneurs' success apart from government support whose relationship with entrepreneurs' success is weak. Unique Contribution to Theory, Policy and Practice: The study recommended adequate government support to SMEs; improved technology; ensuring that business information is accessed by entrepreneurs as easily as possible; and developing quality physical infrastructure. Keywords: Marketing; capital access; government support; access to information; physical infrastructure; entrepreneurial success. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:bdu:oejbsm:v:2:y:2017:i:9:p:1-28:id:545 Access Statistics for this article More articles in European Journal of Business and Strategic Management from International Peer Review Journals and Books |
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