Enterprise Profile and Women Owned Mitumba Enterprise Outcomes in Mombasa City Kenya

Hillary Chepchieng () and Dr. Bernard Kibeti Nassiuma ()

International Journal of Entrepreneurship and Project Management, 2017, vol. 2, issue 2, 33 - 44

Abstract: Purpose: Entrepreneurial outcomes are influenced by networks which facilitate successful venture start-ups through reduction of the effects of contextual and process factors. Hence, personal entrepreneurial networks enhance successful Mitumba start-ups. The objectives of this study were to examine: The effects of enterprise profile on entrepreneurial outcomes: The effects of enterprise venture creation on enterprise outcomes, the influence of Social networks on enterprise outcomes and the utilization of network resources on entrepreneurial outcomes. Methodology: Descriptive survey was adopted in this study. The target population was 228 women entrepreneurs operating small enterprises in Mombasa city. A sample size of 114 entrepreneurs participated in this study. Results: The key results indicates that the majority of the predictors were significant and the internal consistency of instruments was reliable (Enterprise Venture Creation, α = 0.91and Social network, α = 0.971). Enterprise Venture creation had sig 0.359, hence, was not significant. A positive and significant association (p< 0.0144) was found on Utilization of Network resources. Enterprise profile had significance (.004), hence had an influence on mitumba outcomes. The Social network Intensity was significant (P< 0.000) the null hypothesis on Social network intensity was rejected. Conclusion and policy recommendation: This paper concludes that utilization of network resources as a predictor of Mitumba Enterprise Outcomes (MEO) was a strong predictor. The Social network Intensity supports Mitumba Enterprise Outcomes. While hence, venture creation was not supportive of Enterprise Outcomes.

Date: 2017
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