International Journal of Strategic Marketing Practice

2018 - 2025

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Volume 7, issue 1, 2025

The Role of Mobile Value Added Services towards Influencing Consumer Purchasing Behaviour in the Mobile Telecommunication Industry of Namibia pp. 1 - 17

Emanuel Sebastian

Volume 6, issue 3, 2024

Digital Marketing Strategies and Brand Awareness of Afrinnovators Group Ltd pp. 1 - 17

Samuel Benegusenga and PhD Malgit Amos Akims

Customer Relationship Practices through Processes Automation and Customer Satisfaction. Service Industry Experience pp. 18 - 32

Dr. Kennedy Ntabo Otiso

Volume 6, issue 2, 2024

Impact of Digital Transformation on Strategic Marketing Practices in Germany pp. 1 - 12

Conrad Albrecht

Role of Social Media Influencers in Brand Management in Indonesia pp. 13 - 24

Herman Aditya

Role of Artificial Intelligence in Marketing Automation in China pp. 25 - 35

Mercy Chen

Consumer Behavior Analysis in the Age of Big Data for Effective Marketing Strategies pp. 36 - 46

John Williams

Strategic Marketing for Sustainable Development: Promoting Environmental Responsibility and Corporate Social Responsibility pp. 46 - 56

Matthew Kiptoo

Volume 6, issue 1, 2024

The Impact of Digital Marketing Adoption on Firm Performance: A Case Study of Small and Medium Enterprises in India pp. 1 - 11

Akash Verma

Role of Celebrity Endorsement in Luxury Brand Marketing: A Study of Consumer Preferences in China pp. 12 - 22

Yang Jun

The Influence of Social Media Marketing on Brand Equity: Evidence from the Fast-Food Industry in Brazil pp. 23 - 34

Matheus Pereira

Effect of Experiential Marketing on Customer Engagement and Loyalty in the Tourism Sector in France pp. 35 - 46

Paul Girard

How Cultural Differences Affect the Adoption and Effectiveness of Green Marketing Strategies in Germany pp. 47 - 59

Felix Schmitt

Volume 5, issue 2, 2023

The Impact of Globalization on Strategic Management in Lebanon pp. 1 - 10

Abdel Ashraf Taqatqa

Effects of Firm Size on Adoption of Digitalized Marketing Operations Tactics by Chain Supermarkets in Kenya pp. 11 - 19

Joseph Tatua, Dr. Lilian Karimi Mwenda and Dr. Anita Wachira

Relationship between Firm Readiness and the Adoption of Digitalized Marketing Operations Tactics by Chain Supermarkets in Kenya pp. 20 - 29

Joseph Tatua, Dr. Lilian Mwenda and Dr. Anita Wachira

Understanding the Nexus between Customers Satisfaction with Product Quality and Branding on Consumer Loyalty: The Case of Consumers of Les Brasseries du Cameroun Products in the Buea Municipality pp. 30 - 49

Stephen Mokondo Moki (PhD), Kingsley Lyonga Ngange (PhD) and Nicole Mayuk Mbiatem

Volume 5, issue 1, 2023

Effect of Niche Marketing on Performance of International Courier Companies in Kenya pp. 1 - 24

Swinfen Ananda Mbogani, Dr. Silver E. Kwendo and Dr. Dishon M. Wanjere

Role of Corporate Social Responsibility in Strategic Management in Cambodia pp. 25 - 34

Canata Seang

Impact of Social Media on Strategic Management in Morocco pp. 35 - 45

Amira Bennani

Impact of Culture on Strategic Management in Japan pp. 46 - 55

Haruto Suzuki

Role of Leadership in Strategic Management in Nigeria pp. 56 - 67

Adamma Adefope

Volume 4, issue 1, 2022

EFFECT OF DIGITAL CUSTOMER RELATIONSHIP PRACTICES ON PERFORMANCE OF INSURANCE SECTOR pp. 1 -11

Dr. Ben Kajwang PhD

THE ROLE OF SOCIAL MEDIA IN THE INSURANCE INDUSTRY IN KENYA pp. 12 - 22

Dr. Ben Kajwang PhD

Volume 3, issue 1, 2021

APPRENTICES PERCEPTION ON APPAREL FIT MADE WITH PATTERN DRAFTING AND FREE-HAND CUTTING METHODS pp. 1 - 11

Dr. Dymphna Bakker-Edoh, Dr. Johnson Kofi Kassah, Gudila Ancelm Kereth, Dr. Elizabeth B. Oigo and Prof. Keren G. Mburugu

Volume 2, issue 1, 2019

EFFECT OF PERSONALITY TRAITS ON PERCEIVED VALUE AND BEHAVIOURAL INTENTIONS BY ELECTRONIC BRAND CUSTOMERS IN KENYA pp. 1 - 14

Kiprop Eric Kibos, Daniel Kipkirui Langat and Charles Lagat

Volume 1, issue 1, 2018

INFLUENCE OF PATTERN DRAFTING AND FREE-HAND CUTTING TECHNIQUE ON APPAREL FIT AMONG FASHION DESIGNERS IN KOFORINDUA, GHANA pp. 1-7

Dymphna Bakker-Edoh, Prof. Keren G. Mburugu and Dr. Bosibori Oigo