International Journal of Communication and Public Relation

2016 - 2025

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Volume 10, issue 2, 2025

The Impact of Artificial Intelligence on Public Relations Strategies: A Quantitative Analysis of the Middle East’s 10 Most Valuable Brands pp. 1 - 23

Pablo Medina Aguerrebere, Kinza Khan and Jessica Abraham

Young People’s Attitude and Prevention of Sexually Transmitted Infections in Institutions of Higher Learning, Machakos County, Kenya pp. 24 - 41

Ian Nzioki Maingi, Dr. Gertrude Musuruve Inimah and Dr. Rhoydah M.O. Nyambane

Internal Communication and Employee Productivity in the Ready-Mix Concrete Industry, Kiambu County pp. 42 - 68

June Wangeci Githaiga and Dr. Musuruve Inimah

Volume 10, issue 1, 2025

Diffusion of COVID-19 Misinformation in Kenyan X Conversations pp. 1 - 12

Dr. John Ndavula and Dr. Anne Munuku

Impact of Multicultural Communication on Public Relations in Global Brands in China pp. 13 - 22

Chen Lihua

Influence of Celebrity Endorsement on Public Relations Campaigns in Canada pp. 23 - 33

Sarah Marie

Crisis Communication and its Impact on Stakeholder Trust in Ghana pp. 33 - 46

Akpene Mawusi

The Role of Corporate Communications in Enhancing Employee Engagement: A Structured Communications Approach for Various Use Cases pp. 47 - 67

Rana Rashed Mahmoud Rashed

Volume 9, issue 4, 2024

The Role of Digital Influencers as Opinion Leaders in Strategic Marketing Communication among Boutique Owners in Nairobi, CBD, Kenya pp. 1 - 14

Lydia Nyabonyi Okong’o, PhD. Prof. Hellen Mberia and Dr. Maureen Syallow

Influence of Narrative Principles on Organizational Change Adoption of Blended Learning in Selected Kenyan Universities pp. 15 - 23

Eliezer Namu and Prof. Hellen Mberia

Compositional Elements of Photographic Coverage of the Westgate Mall Terrorist Attack pp. 24 - 44

Benjamin Mbatia Kinyanjui, Dr. Pauline Nasesia Ndoro and Prof. Wendo Nabea

Artificial Intelligence (AI) in Higher Education: A Threat or Helping Hand in Improving Student-Instructor Communication pp. 45 - 61

Abidemi Oluwafunmilayo Alade and Mariam Yetunde Afuwape

An Evaluation of Stakeholder Involvement in the Development of Communication Plans Used in the Diffusion of Improved Maize Varieties among Farmers in the Semi-Arid Lower Eastern Kenya pp. 62 - 75

Emily Keles Muli, PhD Prof. Maurice Sakwa and PhD Dr. Masaya H. Chakava

Volume 9, issue 3, 2024

Communication Culture Strength and Customer Satisfaction in Public Secondary Schools in Nairobi County, Kenya pp. 1 - 21

Winfred Mukami Karingu, Prof. Hellen Mberia and Prof. Ndeti Ndati

Nature of Television Childbearing Shows and Mode of Delivery Preferences among Primiparous Women in Nairobi, Kenya pp. 22 - 33

Christopher Kyalo Musyoki, PhD. Prof. Hellen Kiende Mberia and PhD. Dr. Geoffrey Serede Sikolia

Assessment of Community Radio Social Impact in Tanzania pp. 34 - 47

Gasper Mpehongwa

Healthcare Provider -Patient Communication Techniques and Cervical Cancer Management at Moi Teaching and Refferal Hospital Cancer Center pp. 48 - 70

Dorcas Kebenei, PhD Dr. Rhoydah Nyambane and PhD Dr. Joan Mutua

Communication Strategies Used during a Crisis in the Tourism and Hospitality Industry in Naivasha Sub-County pp. 71 - 87

Robert Mweretha Muriuki, Dr. Gertrude Musuruve Inimah and Dr. Idah Muchunku-Mwenda

Volume 9, issue 2, 2024

The Cause and Effect of Morality Frame on the Perception of Obesity among 35-55 years University Female Academic Staff in Nairobi County, Kenya pp. 1 - 19

Dr. Naomi Kahiga

Media Choice and Public Participation in the Budget Making Process for Nyeri County pp. 20 - 43

Lucy Bitutu Ogoti, Prof. Hellen Mberia and Dr. John Ndavula

Media Ethics and News Media Financing in a Fledgling Economy- A Case of the Gambia pp. 44 - 60

Morolake O. Adekunle, Femi Onifade and Abdul Rashid Gbambu

To Say or Not To Say: The Influence of Interpersonal Communication Message Structure on Child Nutrition Promotion pp. 61 - 70

Florence Tsuma, Prof. Hellen Mberia and Prof. Idah Muchunku

The Nature of Television and Radio Programs and Their Influence in the Growth of Kiswahili among University Students in Kenya pp. 71 - 86

Orleans Omusula Onindo, Hellen K. Mberia and Ndeti Ndati

Volume 9, issue 1, 2024

The Best Practices and Strategies for Crisis Communication and Reputation Management in Kenya pp. 1 - 12

Jayden Kingori

Role of Social Media Influencers in Shaping Public Opinion and Consumer Behavior in Greece pp. 13 - 26

George Alexander

The Impact of Fake News and Misinformation on Political Communication and Civic Engagement in Nigeria pp. 26 - 37

Abigail Abiodun

The Ethical and Legal Implications of Using Big Data and Artificial Intelligence for Public Relations Campaigns in the United States pp. 38 - 52

Michael James

The Cause and Effect of Responsibility Frame on the Perception of Obesity among 35-55 Years University Female Academic Staff in Nairobi County, Kenya pp. 53 - 74

Dr. Naomi Kahiga

Volume 8, issue 4, 2023

Data Sourcing and the Exposition of Fake Financial News at Kenya's Standard Newspaper pp. 1 - 14

Mark Kapchanga Kwemoi, Prof Hellen Mberia and Dr Julius Bosire

Effect of Flow of Information on Student Engagement in Public Universities in Nairobi City County, Kenya pp. 15 - 27

Cecilia Wakarindi Maina and Prof. Hellen Mberia

Doctor Patient Nonverbal Communication and Tuberculosis Treatment Adherence in Kibera Informal Settlement in Nairobi County, Kenya pp. 28 - 41

Beatrice A. Koech, Dr. Geoffrey Serede Sikolia and Dr. Nancy Macharia

Discourse Strategies and Portrayal of Women in the Choice of Cosmetic Products in Lagos Nigeria pp. 42 - 54

Adebola. Sarah O. Michael, PhD. Prof. Hellen Mberia and PhD Dr. Joan Mutua

Determining the Effect of Voluntary Participation in Communicating with PLHIV in Siaya County, Kenya pp. 55 - 78

Benson Kairichi Marimba, Hellen Mberia and Paul Kimalu

Volume 8, issue 3, 2023

Disability Lense: Television Framing of Intellectual Disability and Inclusive Education Engagement in Kenya pp. 1 - 12

Jackline U. Lidubwi, Dr Julius Bosire and Dr Joan Mutua

Reception or Deception?- Participants' Disengagement during Teleconferencing in the Gambia Context pp. 13 - 27

Adekunle Morolake Omowumi (PhD), Adekunle Toluwani Elizabeth (PhD) and Adekunle Tiwalade Beloved (PhD)

Effective Health Communication and Required Competencies - the Case of Race and Gender Blindness in Major Online Health Information Sites pp. 28 - 35

Adekunle Morolake Omowumi (PhD), Adekunle Toluwani Elizabeth (PhD) and Adekunle Tiwalade Beloved (PhD)

Integrated Marketing Communication Strategies and Rebranding of Telkom Kenya pp. 36 - 51

Faith Wanjiru Kamau, Professor Hellen Mberia and Dr. John Ndavula

The Effect of Informed Consent in Communicating with PLHIV in Siaya, Kenya pp. 52 - 70

Benson Kairichi Marimba, Hellen Mberia and Paul Kimalu

Volume 8, issue 2, 2023

Celebrity Endorsement: Television Advertisements and Sports Gambling Behaviour among University Students in Kenya pp. 1 - 17

Nicholas Ochieng Oduor, Professor Hellen Mberia and Dr. John Ndavula

Impact of Media Law and Regulation on Radio Programing Diversity in Kenya pp. 18 - 29

Allan S. Wekesa, Proffesor Hellen K. Mberia and Dr. Lilian Omoke

Numbers and the Truth? Daily Nation's Pioneering of Data-Driven Economic News Sub-Editing pp. 30 - 39

Mark Kapchanga Kwemoi, Prof Hellen Mberia and Dr Julius Bosire

The Influence of Communication Messages on Adoption of Contagious Bovine Pleuropneumonia (CBPP) Vaccine among Arid and Semi-Arid Lands (ASAL) Pastoralists in Kenya pp. 40 - 54

Virginia Wangari Ndungu, Professor Hellen K. Mberia, Dr Kyalo Wa Ngula and Dr Joseph Othieno

Betting Menace: Riddle of Television Advertising and University Students Betting Behaviour pp. 55 - 66

Nicholas Ochieng Oduor, Professor Hellen Mberia and Dr. John Ndavula

Volume 8, issue 1, 2023

Television Story Angle and the Involvement on Learners with Intellectual Disability in Inclusive Education in Kenya pp. 1 - 11

Jackline U. Lidubwi, Dr. Julius Bosire and Dr. Joan Mutua

Subtle but Pervasive; the Impact of Stakeholders Interest on Radio Programing Diversity in Kenya pp. 12 - 23

Allan Siangu Wekesa, Proffesor. Hellen K Mberia and Dr. Lilian Omoke

Organized Corporate Crimes using UNCITRAL Arbitration Framework Development for EPC Disclosure concerning Epistemic Corruption and Pharmaceutical Fraud of Off-label Medicines as Health Regulation and Policy pp. 40 - 55

Zharama Llarena

Social Media As; an Agent for Behavioral Change among Young People: Case of Facebook Usage among Mass Communication Students of Uganda Martyrs University pp. 56 - 76

Mr. Henry Semambo

Volume 7, issue 2, 2022

Effectiveness of Engaging Experts in Helping Journalist in Kenya to Deal With Trauma pp. 1 - 12

Joan Mutua, Dr. Hellen K. Mberia and Prof. David Minja PhD

Influence of Communication Structure on Employee Performance in Selected Large Manufacturing Businesses in Eritrea pp. 13 - 40

Zemichael Fesahatsion Weldeghebriel, Professor Hellen K. Mberia and Dr. John Ndavula

Volume 7, issue 1, 2022

GOVERNMENT COMMUNICATION: A CRITICAL ANALYSIS OF THE STRATEGIC DIMENSIONS OF THE CENTRAL NATIONAL GOVERNMENT COMMUNICATION IN KENYA pp. 1 - 19

Ruth Aoko Owino

TELEVISION BETTING ADVERTISEMENTS AND THE GAMBLING BEHAVIOR OF UNDERGRADUATE UNIVERSITY STUDENTS AGED BETWEEN 18 AND 25 YEARS IN KIAMBU COUNTY KENYA pp. 20 - 44

Juliet Waruguru Mwai and Professor Hellen Mberia

ABSTINENCE COMMUNICATION CAMPAIGNS AND PREVENTION OF HIV AND AIDS AMONG UNDERGRADUATE UNIVERSITY STUDENTS IN KENYA: A CASE OF JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY pp. 45 - 68

Daniel Kituu Kyalo and Professor Hellen Mberia

MANAGING CORPORATE IDENTITY DURING ORGANISATIONAL TRANSFORMATION IN A PUBLIC INSTITUTION IN KENYA pp. 59 - 102

Dr. Margaret Mtange

INTERCULTURAL COMMUNICATION COMPETENCE AND ACADEMIC PERFORMANCE OF INTERNATIONAL UNIVERSITY STUDENTS AT PAN AFRICAN UNIVERSITY INSTITUTE FOR BASIC SCIENCES, TECHNOLOGY AND INNOVATION pp. 103 - 121

Joan Kittot and Professor Hellen Mberia