International Journal of Communication and Public Relation

2024 - 2025

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Volume 10, issue 2, 2025

The Impact of Artificial Intelligence on Public Relations Strategies: A Quantitative Analysis of the Middle East’s 10 Most Valuable Brands pp. 1 - 23

Pablo Medina Aguerrebere, Kinza Khan and Jessica Abraham

Young People’s Attitude and Prevention of Sexually Transmitted Infections in Institutions of Higher Learning, Machakos County, Kenya pp. 24 - 41

Ian Nzioki Maingi, Dr. Gertrude Musuruve Inimah and Dr. Rhoydah M.O. Nyambane

Internal Communication and Employee Productivity in the Ready-Mix Concrete Industry, Kiambu County pp. 42 - 68

June Wangeci Githaiga and Dr. Musuruve Inimah

Barriers of Effective Political Communication and Youth Behavior during 2022 Elections in Kisumu County, Kenya pp. 69 - 97

John Wandaga, Dr. Musuruve Gertrude Inimah and Prof. Petronilla Mbartha Mathooko

Volume 10, issue 1, 2025

Diffusion of COVID-19 Misinformation in Kenyan X Conversations pp. 1 - 12

Dr. John Ndavula and Dr. Anne Munuku

Impact of Multicultural Communication on Public Relations in Global Brands in China pp. 13 - 22

Chen Lihua

Influence of Celebrity Endorsement on Public Relations Campaigns in Canada pp. 23 - 33

Sarah Marie

Crisis Communication and its Impact on Stakeholder Trust in Ghana pp. 33 - 46

Akpene Mawusi

The Role of Corporate Communications in Enhancing Employee Engagement: A Structured Communications Approach for Various Use Cases pp. 47 - 67

Rana Rashed Mahmoud Rashed

Volume 9, issue 4, 2024

The Role of Digital Influencers as Opinion Leaders in Strategic Marketing Communication among Boutique Owners in Nairobi, CBD, Kenya pp. 1 - 14

Lydia Nyabonyi Okong’o, PhD. Prof. Hellen Mberia and Dr. Maureen Syallow

Influence of Narrative Principles on Organizational Change Adoption of Blended Learning in Selected Kenyan Universities pp. 15 - 23

Eliezer Namu and Prof. Hellen Mberia

Compositional Elements of Photographic Coverage of the Westgate Mall Terrorist Attack pp. 24 - 44

Benjamin Mbatia Kinyanjui, Dr. Pauline Nasesia Ndoro and Prof. Wendo Nabea

Artificial Intelligence (AI) in Higher Education: A Threat or Helping Hand in Improving Student-Instructor Communication pp. 45 - 61

Abidemi Oluwafunmilayo Alade and Mariam Yetunde Afuwape

An Evaluation of Stakeholder Involvement in the Development of Communication Plans Used in the Diffusion of Improved Maize Varieties among Farmers in the Semi-Arid Lower Eastern Kenya pp. 62 - 75

Emily Keles Muli, PhD Prof. Maurice Sakwa and PhD Dr. Masaya H. Chakava

Volume 9, issue 3, 2024

Communication Culture Strength and Customer Satisfaction in Public Secondary Schools in Nairobi County, Kenya pp. 1 - 21

Winfred Mukami Karingu, Prof. Hellen Mberia and Prof. Ndeti Ndati

Nature of Television Childbearing Shows and Mode of Delivery Preferences among Primiparous Women in Nairobi, Kenya pp. 22 - 33

Christopher Kyalo Musyoki, PhD. Prof. Hellen Kiende Mberia and PhD. Dr. Geoffrey Serede Sikolia

Assessment of Community Radio Social Impact in Tanzania pp. 34 - 47

Gasper Mpehongwa

Healthcare Provider -Patient Communication Techniques and Cervical Cancer Management at Moi Teaching and Refferal Hospital Cancer Center pp. 48 - 70

Dorcas Kebenei, PhD Dr. Rhoydah Nyambane and PhD Dr. Joan Mutua

Communication Strategies Used during a Crisis in the Tourism and Hospitality Industry in Naivasha Sub-County pp. 71 - 87

Robert Mweretha Muriuki, Dr. Gertrude Musuruve Inimah and Dr. Idah Muchunku-Mwenda

Volume 9, issue 2, 2024

The Cause and Effect of Morality Frame on the Perception of Obesity among 35-55 years University Female Academic Staff in Nairobi County, Kenya pp. 1 - 19

Dr. Naomi Kahiga

Media Choice and Public Participation in the Budget Making Process for Nyeri County pp. 20 - 43

Lucy Bitutu Ogoti, Prof. Hellen Mberia and Dr. John Ndavula

Media Ethics and News Media Financing in a Fledgling Economy- A Case of the Gambia pp. 44 - 60

Morolake O. Adekunle, Femi Onifade and Abdul Rashid Gbambu

To Say or Not To Say: The Influence of Interpersonal Communication Message Structure on Child Nutrition Promotion pp. 61 - 70

Florence Tsuma, Prof. Hellen Mberia and Prof. Idah Muchunku

The Nature of Television and Radio Programs and Their Influence in the Growth of Kiswahili among University Students in Kenya pp. 71 - 86

Orleans Omusula Onindo, Hellen K. Mberia and Ndeti Ndati

Volume 9, issue 1, 2024

The Ethical and Legal Implications of Using Big Data and Artificial Intelligence for Public Relations Campaigns in the United States pp. 38 - 52

Michael James

The Cause and Effect of Responsibility Frame on the Perception of Obesity among 35-55 Years University Female Academic Staff in Nairobi County, Kenya pp. 53 - 74

Dr. Naomi Kahiga