The Role of Corporate Communications in Enhancing Employee Engagement: A Structured Communications Approach for Various Use Cases

Rana Rashed Mahmoud Rashed ()

International Journal of Communication and Public Relation, 2025, vol. 10, issue 1, 47 - 67

Abstract: Purpose: The purpose of this research is to fill the gap in existing literature by examining employee engagement needs and how those needs can be addressed through corporate communication practices. Methodology: The research will examine a Gallup Q12 survey report and analyse the employee engagement needs and how those needs relate to other aspects of the workplace culture. By synthesizing the findings from the literature and extracting insights from the secondary data, the study aim is to suggest a simple corporate communications model that can be implemented in the workplace to enhance employee engagement. Findings: The study showed that the collective impact of the opportunity to do what can be done best, the commitment to the company’s purpose while having less close friends at work, has a positive impact on employee engagement – which draws attention to the need of balancing social connections with the needs of employee performance and commitment. Unique Contribution to Theory, Practice and Policy: The research will suggest a corporate communications model that can be implemented in the workplace to enhance employee engagement. Recommendations may include effective use of the different communication channels, employee interactions, as well as understanding the impact of job satisfaction, commitment, and performance on employee engagement and how this relates to communication practices.

Keywords: Corporate Communications; Employee Engagement; Gallup Q12 Survey; Communication Practices; Job Satisfaction; Commitment; Performance (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:bdu:ojijcp:v:10:y:2025:i:1:p:47-67:id:3232

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