AN INVESTIGATION ON WHETHER COMMUNICATION GAPS EXIST IN CDA OFFICES AND YOUTH GROUPS:A CASE STUDY OF NYERI TOWN CONSTITUENCY YOUTH ENTERPRISE SCHEME (C-YES), KENYA

Jinaro Paul Mburu () and Dr. Muiru Ngugi ()

International Journal of Communication and Public Relation, 2017, vol. 2, issue 1, 15 - 26

Abstract: Purpose: The purpose of this study was to establish the communication gaps that exist in CDAs offices and Youth Groups.Methodology: A descriptive survey research design was used. Questionnaires were used to collect data. A population of 260 respondents was chosen, consisting of 200 youth groups and 60 CDAs. A sample size of 50% was chosen. The sample was 130 individuals divided into 100 youth groups and 30 CDAs. The tool for analysis was S.P.S.S; a Windows based statistical Package for social science. Presentation of the findings was done in tabulated and graphical formats. Results: Findings indicated that the various communication gaps existed in youth groups as well as in CDA offices. This is because the youth groups leaders and community development assistants disagreed that they have well laid communication plan, a written down organization structure, there is clarity of reporting responsibilities and lines of communication, the groups hold meetings regularly and the groups have appointed one of the members as the communication champion.Unique Contribution to Theory, Practice and Policy: Following the study results it is recommended that the stakeholders ensure that all communication gaps that exist in CDAs and youth groups are filled. They should ensure that there are well laid communication plans, a well written down organization structure, clear reporting and lines of communication, and holding meetings regularly.Keywords: Communication gaps, CDAs offices and Youth Groups.

Keywords: Communication gaps; CDAs offices and Youth Groups. (search for similar items in EconPapers)
Date: 2017
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