Strategic Capabilities and Competitive Advantage of Microfinance Institutions in Rwanda: A Case of Duterimbere-IMF Plc

Regine Ishimwe () and PhD Malgit Amos Akims ()

International Journal of Strategic Management, 2024, vol. 3, issue 5, 25 - 40

Abstract: Unique Contribution to Theory, Practice and Policy: The study recommends that Duterimbere Microfinance Institution should continue to refine its marketing strategies and enhance its technological capabilities to stay ahead of competitors. Duterimbere Microfinance institution should continue refining its marketing strategies and investing in technological advancement that enhances operational efficiency, customer satisfaction, and data-driven decision-making to stay ahead of competitors. Technical capabilities like digital platforms, mobile banking, and online marketing tools should also be leveraged to support the efforts in marketing.

Keywords: Human Resource Capabilities; Marketing Capabilities; Strategic Capabilities; Technological Capabilities; Competitive Advantage (search for similar items in EconPapers)
Date: 2024
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