Language Attitudes toward Accented Speech in the Workplace in Switzerland

Marie Roth ()

International Journal of Linguistics, 2024, vol. 5, issue 3, 29 - 43

Abstract: Purpose: The aim of the study was to analyze the language attitudes toward accented speech in the workplace in Switzerland. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Language attitudes toward accented speech in the workplace in Switzerland reveals a nuanced perception influenced by the country's multilingual environment. Studies indicate that individuals with native Swiss German accents tend to receive higher professionalism ratings compared to those with foreign accents, reflecting a bias that aligns with local linguistic preferences. Additionally, accents from non-European languages often face stigmatization, leading to perceptions of reduced competence and credibility. However, some findings suggest that exposure to diverse accents can foster greater acceptance and appreciation over time, particularly in multicultural workplaces. Unique Contribution to Theory, Practice and Policy: Social identity theory, linguistic accommodation theory & perception theory may be used to anchor future studies on the language attitudes toward accented speech in the workplace in Switzerland. Organizations should develop clear guidelines for performance evaluations that eliminate the subjective influence of accent bias. Organizations should establish policies that mandate participation in diversity training for all employees, including during onboarding and ongoing professional development.

Keywords: Language Attitudes; Accented Speech; Workplace (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:bdu:ojtijl:v:5:y:2024:i:3:p:29-43:id:2981

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