Optimization Strategies for Chinese-English Mixed Typography in Urban Spaces Based on User Reading Experience

Qin Yue
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Qin Yue: Chongqing Technology and Business University, Chongqing, China

Art and Society, 2024, vol. 3, issue 4, 70-75

Abstract: This paper examines the current state and optimization strategies of Chinese-English mixed typography in urban spaces. It highlights that the current mixed typography of Chinese and English in urban spaces presents numerous issues, with improper integration adversely affecting the transmission of information and the user’s reading experience. Through case analysis, this paper proposes strategies such as the rational selection of fonts and layout, consideration of cultural differences and environmental adaptability, and the use of technological integration and innovative applications. These strategies aim to enhance the user’s reading experience, foster international exchange of urban culture, and promote innovative development in the field of design.

Keywords: Chinese-English mixed typography; urban spaces; user reading experience; optimization strategies (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:bdz:arasoc:v:3:y:2024:i:4:p:70-75

DOI: 10.56397/AS.2024.08.08

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