Visual Cultural Penetration: A Study on the Cultural Expression of Graphic Design in Contemporary Chinese Weddings

Chen Dong
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Chen Dong: University of the Arts London, United Kingdom

Art and Society, 2025, vol. 4, issue 5, 17-27

Abstract: In contemporary China, where the process of globalization continues to advance, traditional wedding customs are undergoing profound visual transformation and cultural reconstruction. This paper takes graphic design as a starting point to explore its media role in the integration of Chinese and Western wedding cultures. Through the analysis of cultural penetration theory, semiotics and typical image cases, it reveals how images in contemporary weddings reflect the influence and reshaping of Western culture on traditional Chinese rituals. The study found that graphic design not only records cultural changes, but also participates in the process of cultural negotiation, becoming an important means of modern identity construction, value translation and emotional identification. The article believes that as a reorganizer of the cultural symbol system, designers should maintain critical thinking and cultural sensitivity in visual integration, explore local contemporary expressions, and promote the innovative dissemination of Chinese wedding customs and culture at the visual level.

Keywords: cultural penetration; graphic design; wedding; visual culture; integration of Chinese and Western cultures; semiotics; globalization (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:bdz:arasoc:v:4:y:2025:i:5:p:17-27

DOI: 10.63593/AS.2709-9830.2025.06.003

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