EconPapers    
Economics at your fingertips  
 

Determinants of Behavioral Intention towards Mobile Learning in Pakistan: Mediating role of Attitude

Farhina Hameed () and Abdul Qayyum
Additional contact information
Farhina Hameed: Shaheed Zulfiqar Ali Bhutto Institute of Science & Technology, Islamabad
Abdul Qayyum: Ripah International University, Islamabad

Business & Economic Review, 2018, vol. 10, issue 1, 33-62

Abstract: Mobile learning is an emerging concept which has been verified in previous years. With the rapid advancement in mobile technology, it has emerged with new facets that have significant impact on attitude and behavioral intention towards mobile learning. The purpose of the study is to measure the factors that can affect the behavioral intention towards mobile learning in Pakistan. Mediating role of attitude and direct relationship of entertainment, informativeness and irritation are measured. Simple random sampling technique is applied to collect data from university students with a sample size of 373 individuals. Confirmatory factor analysis and multiple regression analysis are applied to measure model fitness and hypotheses. Whereas, dual statistical techniques i.e. Baron and Kenny’s and Preacher and Hayes methods are applied to measure the mediation effect. All variables showed significant impact on behavioral intention towards mobile learning except irritation which exhibited partial mediation. Managerial, academic and future implications are also discussed.

Keywords: Attitude; behavioral intention; entertainment; irritation; mobile learning; Pakistan (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations Track citations by RSS feed

Downloads: (external link)
http://imsciences.edu.pk/files/journals/vol-10/Paper%202.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bec:imsber:v:10:y:2018:i:1:p:33-62

Access Statistics for this article

More articles in Business & Economic Review from Institute of Management Sciences, Peshawar, Pakistan Institute of Management Sciences 1-A, Sector E-5, Phase VII, Hayatabad, Peshawar- Pakistan. Contact information at EDIRC.
Bibliographic data for series maintained by Dr. Attaullah Shah ().

 
Page updated 2018-09-29
Handle: RePEc:bec:imsber:v:10:y:2018:i:1:p:33-62